Okay so now we know content material is king. As well as since we are creating our blogs, (remember blogs is normally short slang for Blogs – which is what their “formal and official” name is), almost all of our information is going to be “unique” and “Original”. Yet occasionally, since people are only people, and since we all simply cannot “create” more and more information, we should copy information from other sites. That is nice. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing anything.
Now allow me to make this clear. If you are giving a service to people, where most of your business is to offer away links to other places in which people might get information, therefore are a repository where people come to get links, because you already do all the analysis – that may be fine. Mainly because what you will loose in content, you will comprise in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE ARRIVES AT – MORE EYEBALLS — MORE PEOPLE VISITING. And content is certainly not the only parameter an Search Engine discusses. Not by a long taken.
This is certainly a critical point to keep in mind. Every thing we will talk about, every single method, via content to email to email lists to no matter what, has although one objective in mind. To consistently and constantly enhance and build your web site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the provider you are selling, to come back. So please differentiate between end goal as well as the methods. Content (discussed within our first article) is a method towards the aim of getting listed in a good status on a google search, and the aim is to own people use and come to your site or blog, and generate a “buzz” regarding it. (We might talk about that much later within our series. )
Let us go back to content for a moment. Here we are discussing something that all of the writers know about and are familiar with. Text, text, phrases. Basic, unique textual content.
So to be able to continue on our own fairly logical path, we all will now concentrate on the “text” and what has to be in it. Which usually brings us for the subject of “keywords”. Prior to explaining just what these are and either their importance or total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more properly.
If you have an online site selling hair beauty supports, you will want to offer your material writing content material around everything you are selling. Definitely if you write something about the between different types of dish washers, this is not likely to relate to the “subject matter” and content material of your internet site. So you will certainly write content around hair supplies. You are going to write articles on very good hair care, on how to dye your hair, how to get eliminate split-ends, when to shampoo etc . and so forth
Our magic hair internet site is called “Hair Is Not Forever”. Although this is each of our site at the moment and we will maintain it as we complement. hairisnotforever even offers a blog. This khabardar.com blog we will phone “SilkyFairHair” and we’ll put it, for the sake of our case in under the proprietor that’s aptly named Mr. Nor Hair. So now we have as follows:
1 . Internet site – Head of hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is fictional)
These names Are very important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as go along through these articles specially when I reach the article to the importance of discovering the right name.
So Mr. Neither Hair great wife, Mrs. Purple Frizzy hair work together. They will create the website, get all the necessary products to sell anything on it, create a couple of content about head of hair and settle-back and wait for the people to arrive beating their very own “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you say in Uk, “Knock. Hit. Good Morning! Any person Home? inch
Okay the Hair couple learn about keywords. Therefore they develop articles through which EVERY sentence in your essay has the expression hair in it (or balding). Nevertheless hair is the name of the video game. They make sure their content material is basic, and once they may have written two HTML pages of head of hair articles, smartly placed by their cousin the graphic artist (who is normally bald) about the advertisements with regards to hair companies now they presume they are performed!
Woah! Not really by a LONG SHOT! And here is in which it gets depressing meant for the uninformed and non-dedicated people.
We will deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, groups. A keyword is something which the search engine will appear for and validate (in our day), to use as one of many parameters on how to list your site.
The keywords all of us refer to happen to be in two distinct and totally different areas. The 1st in the web page header within the site. in what is known as the section pertaining to “meta” tags. We is going to deal with the meta tag in a varied article, even so let us simply say these are the keywords most search results look for (with their “bots”) when visiting your web blog. An example traguardo tag designed for keywords in our site may seem like this:
Again within our article(s) on meta tags we will talk about these keywords, and meta tags, but for at this time take this as a presented these are some of the keywords that is in the destinazione tag.
If the Search Engine technology first shot to popularity and meta tags were applied, the keywords tag was critical. Search engines like google looked at the keywords in the meta indicate and believed that was what the web page was about and listed this website under individuals keywords. It was caught on immediately, and humans getting the crafting devils they are really, began report keywords that had not do with their sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Sinks into & Eyeballs)
So adult porn sites specifically, adopting this as yet one other “fool the engine” approach, would place keywords like “hair”, “technology” etc . within their meta tags, and give the site a great innocuous brand and bam !, more traffic.
Therefore in the never-ending battle Search engines like yahoo caught in, and performed a few issues. They deprecated the importance of this keywords inside the meta tags corresponding to their algorithms, UNLESS the content on the site actually did match the keywords. Of course , this was not enough since porn sites will place “real” content material around their very own stuff. I will give you a PROPER example which I find funny, but it is very serious.
In one of my posts in the blog, you’ll my biography which is found by search engines like google. The other day I just received an email from an ancient flame of mine stating “I freaked out. I googled you, under Ted Gross Copy writer, and you are linked to a site about tushy’s! ” So I travel and Yahoo it, and sure enough in like the fifth position is this: “Ted Gross’s Unofficial Bio – The actual Version by simply Tushy” and lastly I click and acquire led to a second site (no url below as I will not want to publicize that site intended for obvious reasons) and I come to a porno site which usually ripped off, of all the content around the internet, MY profile to put around all their porn advertising campaigns. UGH! But you see that can be how crafty people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Nonetheless keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two situations: 1 . You have keywords within your meta point (and you should have them! ) The little Google search “bot” (that is a software package whose job it is to travel around around the Internet, never rests and never feeds on and enters all those adult sites also!, and sees information on MOST sites so the information could be categorized), comes to our internet site of hairisnotforever and states the keywords on the page. Then this little robot makes a snapshot of the website page. Then the methods take over and match the keywords in the meta tags towards the text and stuff with your site. (Remember Search Engines typically “see”, they can be NOT video or graphic (males are visually oriented not Search Engines! ) and so graphics are definitely not taken into account if you use the alternative tag. ) The algorithms get more and more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember original content! )
2 . You could have no keywords in your destinazione tag and so the engine merely looks at your articles.
So the happy few figures okay lets place the word scalp say, in each and every sentence by least 3 times. NO! Can not do that. Excessive use of a keyword is a red-flag to a Google search and you will be penalized for it! It should be used and used frequently, but NOT overused.
Now when you Google meant for hair goods using the term “balding”, the major search engines has the keyword, and based on a million parameters decides what position to the specific key phrase, hairisnotforever may have, and passes it out.
Consequently our few figures the actual hell. We will also sell off mascara, and so they put in an image advert as well as the word wimpernbetonung in their keywords, without having virtually any content for doing it. Well then will most likely be listed for the reason that the last within the last belonging to the last for any individual looking for “mascara”. So because of this lesson the formula is definitely:
“Content+Keywords in the content+Keywords in Meta tag. ”