OK right now we know content is king. Last but not least since people are creating our personal blogs, (remember blogs can be short slang for Blogs – which is what their “formal and official” term is), most of our info is going to be “unique” and “Original”. Yet once in a while, since were only individuals, and since we all simply cannot “create” more and more info, we will copy details from other web sites. That is neat. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.
Now i want to make this very clear. If you are providing a service in people, where most of your business is always to offer out links to other places where people might get information, in other words you are a database where persons come to get links, because you already performed all the explore – that is fine. Because what you will loose in articles, you will comprise in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the sole parameter a great Search Engine looks at. Not with a long shot.
This is a critical point out keep in mind. Almost everything we can talk about, every single method, out of content to email to prospect lists to what ever, has yet one target in mind. To consistently and constantly increase and build your internet site “hits”. To make sure you have an ever-growing “fan” club “motivated” because of the assistance you are selling, to come back. Therefore please differentiate amongst the end goal plus the methods. Content (discussed within our first article) is a approach towards the objective of getting classified by a good position on a search engine, and the objective is to experience people work with and arrive to your web-site or blog, and build a “buzz” about it. (We should talk about that much later in our series. )
Let us get back to content for any moment. Below we are referring to something that each and every one writers learn about and are familiar with. Text, key phrases, phrases. Unique, unique textual content.
So in order to continue on our fairly reasonable path, all of us will now focus on the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Before explaining just what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more carefully.
If you have a site selling curly hair beauty products, you will want to promote your material writing content around everything you are selling. Clearly if you create something about the between different types of dish washers, this is not likely to relate to the “subject matter” and content of your internet site. So you can write content around your mane supplies. You are likely to write content on very good hair care, method dye your hair, how to get reduce split-ends, how often to shampoo etc . and so forth
Our magic hair webpage is called “Hair Is Not really Forever”. But this is each of our site for the time being and we will maintain it as we go along. hairisnotforever also has a blog. This www.docmanchem.com blog we will call “SilkyFairHair” and we will put it, in the interest of our case in point in under the proprietor who will be aptly known as Mr. Neither Hair. So now we have as follows:
1 . Web Site – Mane Forever @ 2 . Blog page – SilkyFairHair @ (this URL can be fictional)
These kinds of names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as go along through these articles especially when I are able to the article to the importance of choosing the best name.
Consequently Mr. Nor Hair and his wife, Mrs. Purple Locks work together. That they create the web page, get all the necessary products to sell something on it, write a couple of articles about locks and relax and wait for a people to come beating the “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you claim in English, “Knock. Knock. Good Morning! Any individual Home? inches
Okay the head of hair couple learn about keywords. So they create articles through which EVERY term has the term hair in it (or balding). Although hair may be the title of the game. They make sure their content is classic, and once they may have written two HTML web pages of wild hair articles, smartly placed by their cousin the graphic artisan (who is bald) around the advertisements for the purpose of hair companies now they think they are done!
Woah! Not by a LONGER SHOT! Here is in which it gets depressing intended for the uninitiated and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are like indices or if you wish, categories. A key phrase is something that the search engine will be for and validate (in our day), to use as among the parameters with regards to how to list your site.
The keywords we refer to will be in two distinct and totally different areas. The 1st in the site header with the site. about what is known as the section to get “meta” tags. We can deal with the meta tag in a different article, even so let us just say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your websites. An example traguardo tag meant for keywords on our web page may resemble this:
Again within our article(s) on meta tags we will go over these keywords, and the meta tag, but for right now take that as a presented these are a number of the keywords which is in the traguardo tag.
When the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search Engines looked at the keywords in the meta point and believed that was what the site was about and listed the website under individuals keywords. This is caught to immediately, and humans staying the handy devils they can be, began position keywords that had not do with the sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Bites & Eyeballs)
So porn sites specifically, adopting this kind of as yet another “fool the engine” strategy, would set keywords just like “hair”, “technology” etc . to their meta tags, and offer the site an innocuous identity and voila, more traffic.
Consequently in the never ending battle Search Engines caught about, and would a few points. They deprecated the importance with the keywords inside the meta tags with respect to their methods, UNLESS the content on the site essentially did meet the keywords. Of course , this did not include enough mainly because porn sites will set “real” articles around their stuff. Let me give you a GENUINE example that we find funny, but it is incredibly serious.
In a single of my posts on my blog, you can see my bio which is got by search engines like yahoo. The other day I just received an email from an ancient flame of mine stating “I freaked out. I actually googled you, under Wyatt Gross Writer, and you are linked with a site about tushy’s! ” So I proceed and Yahoo it, and sure enough in like the fifth position are these claims: “Ted Gross’s Unofficial Biography – The true Version by simply Tushy” and naturally I just click and acquire led to an alternative site (no url right here as I usually do not want to publicize that site meant for obvious reasons) and I arrive to a adult site which in turn ripped off, of all the content within the internet, MY PERSONAL profile to put around their very own porn advertisements. UGH! However, you see that is how handy people are!
(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. But keep it in mind. )
Okay so what now happens – not in theory but in practice.
Two cases: 1 . You could have keywords in your meta marking (and you need to have them! ) The little Internet search engine “bot” (that is a computer program whose work it is to travel around around the Internet, never naps and never eats and climbs into all those adult porn sites as well!, and covers information on PRETTY MUCH ALL sites hence the information could be categorized), reaches our site of hairisnotforever and scans the keywords on the web page. Then this kind of little robot makes a snapshot of the site. Then the methods take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines is not going to “see”, they are NOT image (males will be visually focused not Search Engines! ) thus graphics aren’t taken into account until you use the in die jahre gekommen (umgangssprachlich) tag. ) The methods get more and more sophisticated in the future and they look for content, keywords, phrases etc . (Remember primary content! )
2 . You have no keywords in your coto tag so the engine merely looks at your content.
So each of our happy few figures fine lets place the word wild hair say, in every single sentence in least 3 times. NO! Have a tendency do that. Excessive use of a key word is a red-flag to a Search Engine and you will be punished for it! It should be used and used regularly, but NOT overused.
Now when you Google just for hair items using the term “balding”, the major search engines has the key word, and relying on a million parameters decides what position for this specific keyword, hairisnotforever may have, and nourishes it out.
So our couple figures the actual hell. All of us will also offer mascara, and in addition they put in a photo advert and the word wimpernfärbung in their keywords, without having any kind of content for doing this. Well then is going to be listed seeing that the last in the last of the last for any individual looking for “mascara”. So for this lesson the formula is definitely:
“Content+Keywords inside the content+Keywords in Meta marking. ”