Alright so now we know content is king. And lastly since people are creating our own blogs, (remember blogs is normally short slang for Weblogs – which is what the “formal and official” brand is), most of our info is going to be “unique” and “Original”. Yet every so often, since we have only our, and since we simply cannot “create” more and more data, we can copy data from other internet sites. That is cool. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.
Now let me make this crystal clear. If you are giving a service to the people, where your main business should be to offer away links to other places exactly where people could possibly get information, in other words you are a database where persons come to get backlinks, because you already would all the analysis – that is certainly fine. Because what you will loose in content material, you will compose in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE HITS – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is usually not the only parameter a great Search Engine discusses. Not by a long shot.
This is a critical point to keep in mind. The whole thing we should talk about, every method, out of content to email to prospect lists to no matter what, has but one aim in mind. To consistently and constantly increase and build your site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the company you are providing, to come back. Therefore please differentiate amongst the end goal and the methods. Articles (discussed in our first article) is a approach towards the objective of getting classified by a good status on a internet search engine, and the goal is to own people work with and come to your web site or weblog, and produce a “buzz” about it. (We should talk about that much later in our series. )
Let us get back on content for any moment. In this article we are dealing with something that most writers find out about and are familiar with. Text, terms, phrases. Initial, unique textual content.
So in order to continue on our very own fairly reasonable path, all of us will now concentrate on the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Prior to explaining precisely what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more carefully.
If you have a site selling wild hair beauty products, you will want to offer your materials writing content material around everything you are selling. Naturally if you produce something about the between different types of dishwashers, this is not likely to relate to the “subject matter” and content of your internet site. So you should write articles around nice hair supplies. You can write content articles on good hair care, approach dye your hair, how to get gone split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair site is called “Hair Is Not Forever”. Nonetheless this is the site for now and we will preserve it as we complement. hairisnotforever also has a weblog. This blog all of us will contact “SilkyFairHair” and we’ll put it, with regard to our example in under the name of the proprietor who will be aptly known as Mr. Nor Hair. So now we have the following:
1 . Site – Mane Forever @ 2 . Blog – SilkyFairHair @ (this URL is certainly fictional)
These types of names Are necessary and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as we go along through these articles in particular when I reach the article to the importance of finding the right name.
Therefore Mr. Neither Hair fantastic wife, Mrs. Purple Frizzy hair work together. They will create this website, get each of the necessary products to sell something on it, create a couple of content about curly hair and settle-back and wait for the people to come beating their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you declare in The english language, “Knock. Knock. Good Morning! Any individual Home? ”
Okay the Hair couple know about keywords. So they set up articles by which EVERY sentence in your essay has the term hair in it (or balding). Nonetheless hair may be the title of the video game. They make sure their content is basic, and once they have written two HTML internet pages of your hair articles, intentionally placed by way of a cousin the graphic artist (who is usually bald) around the advertisements to get hair companies now they think they are carried out!
Woah! Not by a PROLONGED SHOT! And here is where it gets depressing to get the uninitiated and non-dedicated people.
Allow us to deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, groups. A keyword is something that the search engine will appear for and validate (in our day), to use as among the parameters regarding how to list your site.
The keywords we refer to will be in two distinct and totally different places. The initial in the web page header from the site. in what is known as the section with respect to “meta” tags. We can deal with the meta tag in a distinct article, even so let us merely say these are the keywords most internet search engine look for (with their “bots”) when visiting your webblog. An example destinazione tag meant for keywords upon our internet site may seem like this:
Again in our article(s) in meta tags we all will discuss these keywords, and meta tags, but for now take it as a provided these are some of the keywords that is in the coto tag.
If the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search Engines looked at the keywords in the meta tag and believed that was what the web page was about and listed the web page under some of those keywords. It was caught onto immediately, and humans getting the crafty devils they are simply, began record keywords that had nothing to do with the sites to be able to drive visitors the site. (Remember – the end result is the oh-so-important one: Strikes & Eyeballs)
So porn sites specifically, adopting this kind of as yet one other “fool the engine” strategy, would place keywords just like “hair”, “technology” etc . within their meta tags, and provide the site an innocuous name and bam !, more traffic.
And so in the never-ending battle Search engines like yahoo caught on, and did a few tasks. They deprecated the importance within the keywords inside the meta tags corresponding to their algorithms, UNLESS this on the site basically did match the keywords. Of course , this did not include enough seeing that porn sites will place “real” articles around their particular stuff. Let me give you a LEGITIMATE example that we find funny, but it is very serious.
In a single of my own posts on my blog, you will see my biography which is noticed by search engines. The other day I received a message from an oldtime flame of mine stating “I freaked out. I just googled you, under Allen Gross Article writer, and you are associated with a site regarding tushy’s! inches So I move and Yahoo it, and sure enough in like the 6th position is: “Ted Gross’s Unofficial Bio – The actual Version by simply Tushy” last but not least I just click and acquire led to some other site (no url below as I do not want to publicize that site pertaining to obvious reasons) and I arrive to a porn site which will ripped off, of all the content around the internet, MY OWN profile place around all their porn campaigns. UGH! However you see that is certainly how crafting people are!
(Here we are never going to talk about “splogs” – which means “spam blogs” yet. Yet keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two situations: 1 . You could have keywords in the meta draw (and you should have them! ) The little Search Engine “bot” (that is a program whose task it is to travel and leisure around the Net, never rests and never feeds on and gets into all those adult porn sites as well!, and sees information on ALMOST ALL sites so the information may be categorized), goes to our site of hairisnotforever and says the keywords on the page. Then this little bot makes a snapshot of the site. Then the methods take over and match the keywords inside the meta tags for the text and stuff with your site. (Remember Search Engines tend “see”, they may be NOT image (males are visually oriented not Search engines like google! ) thus graphics usually are not taken into account unless you use the alt tag. ) The algorithms get more and more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember original content! )
2 . You could have no keywords in your destinazione tag and so the engine simply looks at your content.
So each of our happy few figures fine lets position the word locks say, in every sentence in least 3 times. NO! Avoid do that. Excessive use of a key phrase is a red-flag to a Google search and you will be penalized for it! It must be used and used regularly, but NOT over-used.
Now when you Google with respect to hair goods using the word “balding”, the major search engines has the key word, and relying on a million variables decides what position to the specific key word, hairisnotforever will have, and rss feeds it out.
Thus our couple figures datakarobar.com the particular hell. We will also sell off mascara, and so they put in an image advert and the word wimpernbetonung in their keywords, without having any kind of content for this. Well then will likely be listed when the last of this last with the last for any individual looking for “mascara”. So because of this lesson the formula is normally:
“Content+Keywords inside the content+Keywords in Meta point. ”