Fine so now we know content is king. Of course since we have become creating our personal blogs, (remember blogs is short slang for Websites – which is what all their “formal and official” identity is), almost all of our information is going to be “unique” and “Original”. Yet regularly, since we could only person, and since all of us simply cannot “create” more and more details, we will certainly copy data from other sites. That is awesome. There is no issue with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing anything at all.
Now let me make this distinct. If you are supplying a service to people, where your main business is usually to offer away links to other places exactly where people could get information, therefore are a repository where people come to get links, because you already does all the analysis – that is fine. Because what you will loose in articles, you will comprise in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is not the sole parameter a great Search Engine examines. Not with a long shot.
This really is a critical point to keep in mind. Everything we will talk about, every single method, coming from content to email to prospect lists to whatsoever, has although one target in mind. To consistently and constantly boost and build your internet site “hits”. To make sure you have an ever-growing “fan” club “motivated” because of the services you are selling, to come back. So please differentiate involving the end goal as well as the methods. Content material (discussed inside our first article) is a technique towards the target of getting listed in a good posture on a search results, and the objective is to experience people employ and arrive to your website or blog page, and produce a “buzz” about it. (We is going to talk about that much later inside our series. )
Let us get back to content to get a moment. Below we are talking about something that all writers know about and are familiar with. Text, words and phrases, phrases. Initial, unique text.
So to be able to continue on our very own fairly reasonable path, all of us will now pay attention to the “text” and what has to be in it. Which brings us for the subject of “keywords”. Just before explaining exactly what these are and either their importance or total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more properly.
If you have an online site selling your hair beauty aids, you will want to sell your material writing articles around the things you are selling. Certainly if you create something about the between different models of dishwashers, this is not going to relate to the “subject matter” and articles of your web page. So you will certainly write articles or blog posts around hair supplies. You can expect to write articles on great hair care, approach dye hair, how to get reduce split-ends, how often to hair shampoo etc . and so forth
Our magic hair internet site is called “Hair Is Not really Forever”. Yet this is our site for now and we will retain it as we go along. hairisnotforever has a blog page. This www.shining0216.com.tw blog all of us will contact “SilkyFairHair” and we’ll put it, in the interest of our case in under the name of the proprietor who’s aptly named Mr. Neither Hair. So now we have as follows:
1 . Web-site – Frizzy hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is normally fictional)
These names Are essential and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles specially when I go to the article relating to the importance of choosing the best name.
Therefore Mr. Nor Hair wonderful wife, Mrs. Purple Head of hair work together. They create the web page, get all the necessary products to sell some thing on it, set a couple of articles or blog posts about mane and sit back and wait for an people to arrive beating the “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you declare in British, “Knock. Topple. Good Morning! Any individual Home? ”
Okay the Hair couple learn about keywords. Thus they build articles through which EVERY term has the word hair in it (or balding). Although hair is the name of the game. They make sure their content material is original, and once they have written two HTML pages of frizzy hair articles, strategically placed by their cousin the graphic specialist (who can be bald) about the advertisements to get hair companies now they think they are performed!
Woah! Certainly not by a VERY LONG SHOT! And here is exactly where it gets depressing with regards to the uninformed and non-dedicated people.
Let us deal with the “keyword” concern. Keywords are like indices or if you wish, classes. A keyword is something that the search engine looks for and validate (in our day), to use as among the parameters on how to list your site.
The keywords we refer to happen to be in two distinct and totally different areas. The initially in the page header of the site. in what is known as the section meant for “meta” tags. We is going to deal with meta tags in a varied article, on the other hand let us just simply say these are the keywords most search results look for (with their “bots”) when visiting your site. An example meta tag with regards to keywords in our web page may be like this:
Again in our article(s) in meta tags all of us will discuss these keywords, and the meta tag, but for now take this as a presented these are a few of the keywords which is to be in the meta tag.
If the Search Engine technology first became popular and the meta tag were executed, the keywords tag was critical. Search engines like google looked at the keywords in the meta point and believed that was what the web page was about and listed this website under these keywords. This is caught on immediately, and humans staying the handy devils they may be, began record keywords that had nothing to do using their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Bites & Eyeballs)
So porno sites specifically, adopting this as yet a further “fool the engine” strategy, would place keywords just like “hair”, “technology” etc . to their meta tags, and present the site a great innocuous brand and voila, more traffic.
Therefore in the limitless battle Search Engines caught in, and does a few facts. They deprecated the importance belonging to the keywords in the meta tags matching to their methods, UNLESS this article on the site in fact did match the keywords. Of course , this did not include enough while porn sites will put “real” content material around their stuff. Let me give you a PROPER example that i find funny, but it is incredibly serious.
In one of my posts on my blog, you can view my bio which is acquired by search engines. The other day My spouse and i received an email from a flame of mine stating “I freaked out. I actually googled you, under Ted Gross Writer, and you are connected with a site regarding tushy’s! inch So I travel and Google it, and sure enough in like the 5th position is: “Ted Gross’s Unofficial Biography – The actual Version simply by Tushy” and of course I click and obtain led to one other site (no url below as I usually do not want to publicize that site with respect to obvious reasons) and I come to a adult porn site which will ripped off, out of all the content at the internet, MY PERSONAL profile to put around the porn ads. UGH! But you see that is definitely how handy people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Nevertheless keep it in mind. )
Okay now what happens – not in theory but in practice.
Two situations: 1 . You could have keywords in the meta marking (and you need to have them! ) The little Search results “bot” (that is a program whose work it is to travelling around the Internet, never rests and never eats and gets to all those porno sites also!, and sees information on EVERY sites therefore the information can be categorized), reaches our site of hairisnotforever and scans the keywords on the site. Then this little android makes a snapshot of the website. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines is not going to “see”, they are NOT vision (males are visually focused not Search engines like google! ) thus graphics are definitely not taken into account until you use the alt tag. ) The methods get more plus more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember basic content! )
2 . You could have no keywords in your traguardo tag and so the engine simply just looks at your content.
So our happy few figures okay lets place the word mane say, in every single sentence at least three times. NO! No longer do that. Overuse of a keyword is a red-flag to a Internet search engine and you will be punished for it! It must be used and used usually, but NOT overused.
Now when you Google for the purpose of hair items using the expression “balding”, the major search engines has the key word, and dependant on a million variables decides what position to the specific keyword, hairisnotforever will have, and rss feeds it out.
So our couple figures what the hell. All of us will also promote mascara, and they put in a picture advert as well as the word mascara in their keywords, without having any content for it. Well then is going to be listed for the reason that the last in the last on the last for anyone looking for “mascara”. So in this lesson the formula is certainly:
“Content+Keywords in the content+Keywords in Meta tag. ”