OK so now we know articles is king. And of course since you’re creating our blogs, (remember blogs is certainly short slang for Websites – which can be what their very own “formal and official” brand is), almost all of our facts is going to be “unique” and “Original”. Yet once in a while, since we have become only our, and since we all simply cannot “create” more and more details, we will copy data from other web sites. That is cool. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.
Now let me make this crystal clear. If you are giving a service to people, where your main business should be to offer out links to other places in which people can usually get information, in other words you are a repository where persons come to get backlinks, because you already did all the groundwork – that may be fine. Since what you will loose in content, you will conjure in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE ARRIVES AT – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content can be not the sole parameter an Search Engine discusses. Not with a long taken.
This can be a critical point out keep in mind. Almost everything we definitely will talk about, just about every method, from content to email to lists to what ever, has but one target in mind. To consistently and constantly increase and build your site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the system you are selling, to come back. Therefore please differentiate involving the end goal plus the methods. Content (discussed within our first article) is a method towards the objective of getting classified by a good position on a google search, and the objective is to currently have people work with and arrive to your web-site or blog, and create a “buzz” about it. (We definitely will talk about that much later in our series. )
Let us get back to content for that moment. In this article we are dealing with something that each and every one writers find out about and are acquainted with. Text, ideas, phrases. Classic, unique textual content.
So to be able to continue on our very own fairly logical path, we all will now focus on the “text” and what has to be in it. Which brings us for the subject of “keywords”. Before explaining just the thing these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more thoroughly.
If you have a website selling wild hair beauty aids, you will want to promote your material writing articles around everything you are selling. Clearly if you write something about the between different types of dish washers, this is not going to relate to the “subject matter” and content material of your internet site. So you might write articles around hair supplies. You can write articles on great hair care, in order to dye hair, how to get eliminate split-ends, when to shampoo etc . etc .
Our magic hair website is called “Hair Is Not Forever”. But this is our site at the moment and we will maintain it as we complement. hairisnotforever also has a weblog. This blog all of us will call up “SilkyFairHair” and we will put it, with regard to our case in point in under the name of the proprietor that’s aptly known as Mr. Nor Hair. So now we have as follows:
1 . Web Site – Hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is definitely fictional)
These names Are crucial and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as we go along through these articles particularly when I are able to the article in the importance of choosing the best name.
Therefore Mr. Nor Hair wonderful wife, Mrs. Purple Hair work together. They will create this website, get each of the necessary stuff to sell anything on it, write a couple of content articles about mane and sit back and wait for the people to arrive beating the “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which literally means “Good Morning”), or perhaps as you claim in English language, “Knock. Topple. Good Morning! Anyone Home? inch
Okay the Hair couple know about keywords. Consequently they produce articles by which EVERY phrase has the expression hair in it (or balding). Nevertheless hair is the name of the game. They make sure their content material is first, and once they may have written two HTML webpages of curly hair articles, logically placed by their cousin the graphic specialit (who is certainly bald) about the advertisements designed for hair companies now they presume they are carried out!
Woah! Not by a LONGER SHOT! And here is wherever it gets depressing for the uninformed and non-dedicated people.
Let’s deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, classes. A key phrase is something that the search engine will appear for and validate (in our day), to use as one of the parameters concerning how to list your site.
The keywords we refer to will be in two distinct and totally different locations. The first of all in the page header within the site. in what is known as the section intended for “meta” tags. We can deal with the meta tag in a unique article, on the other hand let us simply say they are the keywords most search results look for (with their “bots”) when visiting your web site. An example traguardo tag with regards to keywords in our site may look like this:
Again inside our article(s) on meta tags we will go over these keywords, and the meta tag, but for now take that as a granted these are some of the keywords which is to be in the meta tag.
When the Search Engine technology first became popular and meta tags were put in place, the keywords tag was critical. Search Engines looked at the keywords inside the meta marking and presumed that was what the site was about and listed the web page under all those keywords. This is caught on to immediately, and humans being the handy devils they are, began position keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Visitors & Eyeballs)
So adult porn sites especially, adopting this as yet an alternative “fool the engine” approach, would put keywords just like “hair”, “technology” etc . within their meta tags, and give the site an innocuous term and bam !, more traffic.
And so in the never-ending battle Search Engines caught upon, and did a few items. They deprecated the importance within the keywords inside the meta tags regarding to their algorithms, UNLESS this on the site truly did meet the keywords. Of course , this was not enough because porn sites will set “real” content material around their very own stuff. I will give you a SUBSTANTIAL example that we find funny, but it is incredibly serious.
In one of my personal posts in the blog, you will see my biography which is found by search engines. The other day My spouse and i received a message from an oldtime flame of mine declaring “I freaked out. I googled you, under Ted Gross Writer, and you are connected with a site regarding tushy’s! ” So I choose and Google it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Biography – The true Version simply by Tushy” of course I just click and get led to an additional site (no url below as I will not want to publicize that site meant for obvious reasons) and I come to a adult porn site which usually ripped off, of all the content around the internet, MY OWN profile to position around all their porn advertisements. UGH! Nevertheless, you see that is certainly how crafting people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two situations: 1 . You could have keywords in your meta draw (and you need to have them! ) The little Internet search engine “bot” (that is a software application whose work it is to travel around around the Net, never naps and never feeds on and gets into all those porno sites as well!, and sees information on ALL sites so the information can be categorized), concerns our internet site of hairisnotforever and scans the keywords on the site. Then this little robot makes a snapshot of the website. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff on your own site. (Remember Search Engines no longer “see”, they are simply NOT visual (males will be visually focused not Search Engines! ) thus graphics are not taken into account if you do not use the altbier tag. ) The algorithms get more plus more sophisticated as time goes on and they look for content, keywords, phrases etc . (Remember primary content! )
2 . You have no keywords in your coto tag so the engine simply looks at your articles.
So each of our happy couple figures alright lets put the word frizzy hair say, atlanta divorce attorneys sentence for least 3 x. NO! May do that. Overuse of a keyword is a red-flag to a Search results and you will be penalized for it! It must be used and used frequently, but NOT overused.
Now as you Google intended for hair items using the expression “balding”, the major search engines has the key phrase, and relying on a million variables decides what position for the specific key phrase, hairisnotforever could have, and nourishes it out.
Thus our couple figures www.zaintzea.org what the hell. We will also sell mascara, plus they put in a photo advert and the word wimpernfärbung in their keywords, without having any kind of content because of it. Well then will probably be listed simply because the last belonging to the last with the last for anyone looking for “mascara”. So because of this lesson the formula can be:
“Content+Keywords in the content+Keywords in Meta tag. ”