Is your Blog Working For Your Website?

五月 17, 2018

Fine so now we know content is king. And definitely since we have creating our blogs, (remember blogs is usually short slang for Weblogs – which is what their particular “formal and official” identity is), almost all of our data is going to be “unique” and “Original”. Yet once in a while, since people are only real human, and since we all simply cannot “create” more and more information, we is going to copy info from other web sites. That is cool. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.

Now i want to make this obvious. If you are supplying a service to people, where your main business should be to offer out links to other places where people could get information, in other words you are a database where persons come to get links, because you already performed all the exploration – that may be fine. Since what you will loose in content, you will conjure in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE BITES – MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the only parameter an Search Engine discusses. Not by a long taken.

This is a critical indicate keep in mind. The whole thing we can talk about, every method, right from content to email to lists to anything, has although one aim in mind. To consistently and constantly enhance and build your website “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the product you are selling, to come back. So please differentiate involving the end goal plus the methods. Content (discussed inside our first article) is a technique towards the aim of getting classified by a good spot on a search engine, and the aim is to contain people use and come to your website or blog, and build a “buzz” regarding it. (We definitely will talk about that much later in our series. )

Let us get back to content to get a moment. Here we are talking about something that most writers learn about and are knowledgeable about. Text, words, phrases. Unique, unique text message.

So to be able to continue on our personal fairly logical path, we all will now give full attention to the “text” and what has to be in it. Which will brings us for the subject of “keywords”. Prior to explaining just the thing these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more properly.

If you have an online site selling wild hair beauty aids, you will want to sell off your materials writing articles around the things you are selling. Naturally if you produce something about the difference between different models of dish washers, this is not gonna relate to the “subject matter” and content material of your web page. So you might write content articles around your hair supplies. You can expect to write article content on good hair care, approach dye your hair, how to get gone split-ends, when to shampoo etc . etc .

Our magic hair webpage is called “Hair Is Not really Forever”. But this is the site for the time being and we will keep it as we complement. hairisnotforever has a blog page. This blog we all will call up “SilkyFairHair” and we’ll put it, in the interest of our case in under the name of the proprietor who will be aptly known as Mr. Neither Hair. So now we have the following:

1 . Web Site – Hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is fictional)

These names Are very important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as we go along through these articles especially when I arrive at the article at the importance of choosing the best name.

And so Mr. Neither Hair and his wife, Mrs. Purple Your hair work together. They create the internet site, get each of the necessary products to sell anything on it, create a couple of content about locks and sit back and wait for a people to arrive beating all their “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you declare in Uk, “Knock. Hit. Good Morning! Any person Home? ”

Okay the Hair couple find out about keywords. Therefore they build articles by which EVERY term has the expression hair in it (or balding). Nevertheless hair is the name of the video game. They make sure their content is primary, and once they have written two HTML internet pages of scalp articles, intentionally placed by their cousin the graphic artist (who is bald) surrounding the advertisements with regards to hair products and now they presume they are carried out!

Woah! Not by a EXTENDED SHOT! Here is exactly where it gets depressing for the purpose of the uninformed and non-dedicated people.

Let’s deal with the “keyword” issue. Keywords are like indices or perhaps if you wish, different types. A keyword is something that the search engine can look for and validate (in our day), to use as one of the parameters regarding how to list your site.

The keywords all of us refer to will be in two distinct and totally different areas. The primary in the page header within the site. in what is known as the section with respect to “meta” tags. We can deal with meta tags in a distinctive article, even so let us simply just say these are the keywords most search engine look for (with their “bots”) when visiting your internet site. An example coto tag intended for keywords on our internet site may look like this:

Again within our article(s) upon meta tags we will go over these keywords, and the meta tag, but for at this moment take this as a given these are a number of the keywords that is in the destinazione tag.

If the Search Engine technology first became popular and the meta tag were applied, the keywords tag was critical. Search engines like google looked at the keywords in the meta draw and answered that was what the internet site was about and listed the site under all those keywords. It was caught onto immediately, and humans staying the crafty devils they are really, began position keywords that had not do with the sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Bites & Eyeballs)

So adult porn sites especially, adopting this as yet an additional “fool the engine” approach, would put keywords like “hair”, “technology” etc . into their meta tags, and offer the site a great innocuous term and voila, more traffic.

Thus in the never ending battle Search engines like google caught about, and did a few things. They deprecated the importance of your keywords inside the meta tags matching to their methods, UNLESS the content on the site basically did meet the keywords. Of course , this was not enough as porn sites will put “real” content around the stuff. Let me give you a REAL example that i find funny, but it is very serious.

In one of my posts on my blog, you can observe my biography which is noticed by search engines. The other day I received a message from a classic flame of mine expressing “I freaked out. I googled you, under Ted Gross Writer, and you are associated with a site regarding tushy’s! ” So I choose and Google it, and sure enough in like the fifth position is this: “Ted Gross’s Unofficial Bio – The Real Version by Tushy” as well as I click and get led to a second site (no url right here as I tend not to want to publicize that site meant for obvious reasons) and I come to a adult porn site which ripped off, of all the content for the internet, MY PERSONAL profile to use around the porn advertising. UGH! But you see that is definitely how handy people are!

(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Although keep it in mind. )

Okay so what now happens – not in theory but in practice.

Two cases: 1 . You could have keywords within your meta indicate (and you need to have them! ) The little Google search “bot” (that is a program whose job it is to travel around the Net, never naps and never eats and gets to all those porno sites too!, and sees information on PRETTY MUCH ALL sites and so the information may be categorized), concerns our site of hairisnotforever and flows the keywords on the web page. Then this kind of little robot makes a snapshot of the website page. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your site. (Remember Search Engines can not “see”, they may be NOT visual (males are visually focused not Search engines like google! ) consequently graphics are generally not taken into account unless you use the altbier tag. ) The methods get more and even more sophisticated in the future and they search for content, keywords, phrases etc . (Remember basic content! )

2 . You have no keywords in your traguardo tag therefore the engine merely looks at your articles.

So our happy few figures fine lets put the word wild hair say, in every single sentence in least 3 x. NO! Can not do that. Excessive use of a key phrase is a red-flag to a Search results and you will be punished for it! It must be used and used regularly, but NOT overused.

Now when you Google to get hair products using the expression “balding”, the Search Engine has the key word, and based upon a million guidelines decides what position while using specific key phrase, hairisnotforever could have, and rss feeds it out.

So our few figures what the hell. We all will also offer mascara, and in addition they put in a picture advert as well as the word wimpernbetonung in their keywords, without having virtually any content for doing it. Well then will be listed while the last from the last of the last for anyone looking for “mascara”. So with this lesson the formula is normally:

“Content+Keywords in the content+Keywords in Meta indicate. ”