Okay right now we know content material is king. And of course since we have creating our blogs, (remember blogs can be short slang for Weblogs – which is what their very own “formal and official” term is), almost all of our information is going to be “unique” and “Original”. Yet occasionally, since people are only person, and since all of us simply cannot “create” more and more data, we will copy data from other web sites. That is great. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing anything.
Now let me make this distinct. If you are giving a service to people, where most of your business is usually to offer away links to other places exactly where people might get information, therefore are a database where persons come to get links, because you already have all the research – that is certainly fine. Mainly because what you will loose in content material, you will cosmetic in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE GETS – MORE EYEBALLS – MORE PEOPLE VISITING. And content can be not the only parameter a great Search Engine looks at. Not by a long taken.
This is certainly a critical indicate keep in mind. Almost everything we should talk about, every single method, via content to email to email lists to whatsoever, has nevertheless one aim in mind. To consistently and constantly boost and build your website “hits”. To make sure you have an ever-growing “fan” club “motivated” because of the program you are selling, to come back. So please differentiate amongst the end goal as well as the methods. Articles (discussed within our first article) is a method towards the objective of getting listed in a good location on a search engine, and the objective is to experience people employ and come to your web page or blog page, and make a “buzz” about this. (We should talk about that much later inside our series. )
Let us return to content for that moment. Right here we are speaking about something that pretty much all writers find out about and are familiar with. Text, ideas, phrases. Initial, unique text message.
So in order to continue on our very own fairly logical path, all of us will now concentrate on the “text” and what has to be in it. Which usually brings us for the subject of “keywords”. Before explaining precisely what these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more cautiously.
If you have a site selling curly hair beauty assists, you will want to promote your material writing content around the things you are selling. Clearly if you compose something about the between the latest models of of dishwashers, this is not gonna relate to the “subject matter” and articles of your internet site. So you should write articles or blog posts around your hair supplies. You can write articles or blog posts on great hair care, means dye your mane, how to get gone split-ends, how often to shampoo etc . and so forth
Our magic hair web-site is called “Hair Is Not really Forever”. Nevertheless this is each of our site for the time being and we will preserve it as we go along. hairisnotforever has a blog page. This www.vsbarbarians.com.au blog we all will contact “SilkyFairHair” and we’ll put it, in the interest of our case in point in under the name of the proprietor who is aptly called Mr. Neither Hair. Right now we have as follows:
1 . Site – Wild hair Forever @ 2 . Blog – SilkyFairHair @ (this URL can be fictional)
These names Are essential and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles in particular when I reach the article to the importance of discovering the right name.
Thus Mr. Neither Hair great wife, Mrs. Purple Your hair work together. That they create this website, get all the necessary stuff to sell some thing on it, set a couple of articles about curly hair and relax and wait for an people to arrive beating the “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you claim in English language, “Knock. Knock. Good Morning! Anyone Home? inch
Okay the Hair couple know about keywords. Hence they produce articles through which EVERY sentence has the word hair in it (or balding). Nevertheless hair is the name of the game. They make sure their content is initial, and once they may have written two HTML internet pages of locks articles, logically placed by way of a cousin the graphic artisan (who is definitely bald) about the advertisements meant for hair products and now they think they are carried out!
Woah! Not by a LONGER SHOT! Here is where it gets depressing meant for the uninitiated and non-dedicated people.
I want to deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, groups. A key word is a thing that the search engine look for and validate (in our day), to use as among the parameters on how to list your site.
The keywords we all refer to happen to be in two distinct and totally different locations. The first in the webpage header of the site. in what is known as the section designed for “meta” tags. We is going to deal with the meta tag in a distinctive article, even so let us only say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your websites. An example meta tag for keywords in our web page may appear to be this:
Again inside our article(s) about meta tags all of us will discuss these keywords, and the meta tag, but for right now take this as a given these are a few of the keywords which will be in the traguardo tag.
When the Search Engine technology first shot to popularity and meta tags were integrated, the keywords tag was critical. Search engines like google looked at the keywords in the meta point and believed that was what the site was about and listed the website under those keywords. It was caught up on immediately, and humans getting the handy devils they can be, began placement keywords that had not do using their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Strikes & Eyeballs)
So porno sites specifically, adopting this kind of as yet an additional “fool the engine” strategy, would set keywords just like “hair”, “technology” etc . to their meta tags, and present the site a great innocuous identity and bam !, more traffic.
Therefore in the limitless battle Search engines like google caught upon, and would a few points. They deprecated the importance with the keywords inside the meta tags matching to their methods, UNLESS the content on the site truly did meet the keywords. Of course , this was not enough while porn sites will place “real” articles around their particular stuff. Let me give you a TRUE example that i find funny, but it is very serious.
In one of my posts in the blog, you can view my biography which is picked up by search engines like google. The other day I just received a message from a classic flame of mine stating “I freaked out. My spouse and i googled you, under Allen Gross Article writer, and you are linked with a site about tushy’s! inch So I get and Google it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Biography – The true Version by simply Tushy” and naturally I simply click and acquire led to one other site (no url in this article as I tend not to want to publicize that site for obvious reasons) and I come to a adult porn site which ripped off, out of all the content at the internet, MY PERSONAL profile to use around all their porn advertising campaigns. UGH! However, you see that is normally how crafty people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Yet keep it in mind. )
Okay now what happens — not theoretically but in practice.
Two cases: 1 . You have keywords within your meta draw (and you need to have them! ) The little Search results “bot” (that is a computer software whose task it is to travel around the Net, never rests and never eats and climbs into all those porno sites also!, and sees information on EVERY sites and so the information may be categorized), relates to our web page of hairisnotforever and says the keywords on the page. Then this little robot makes a snapshot of the site. Then the methods take over and match the keywords in the meta tags towards the text and stuff in your site. (Remember Search Engines have a tendency “see”, they can be NOT video or graphic (males happen to be visually focused not Search engines like yahoo! ) therefore graphics are generally not taken into account until you use the alternative tag. ) The methods get more and more sophisticated as time goes on and they try to find content, keywords, phrases and so forth (Remember first content! )
2 . You could have no keywords in your meta tag so the engine merely looks at your articles.
So the happy few figures ok lets put the word scalp say, atlanta divorce attorneys sentence by least 3 times. NO! Avoid do that. Overuse of a key phrase is a red-flag to a Internet search engine and you will be penalized for it! It must be used and used frequently, but NOT overused.
Now when you Google meant for hair products using the expression “balding”, the Search Engine has the key phrase, and relying on a million parameters decides what position to the specific key word, hairisnotforever could have, and passes it out.
Thus our few figures what the hell. We will also sell off mascara, they usually put in a picture advert and the word wimpernfärbung in their keywords, without having any content because of it. Well then will be listed when the last of your last from the last for any person looking for “mascara”. So for this lesson the formula is normally:
“Content+Keywords inside the content+Keywords in Meta tag. ”