OK so now we know content is king. And of course since i will be creating our very own blogs, (remember blogs can be short slang for Weblogs – which is what their particular “formal and official” term is), the majority of our details is going to be “unique” and “Original”. Yet occasionally, since i’m only individual, and since we all simply cannot “create” more and more facts, we will copy info from other websites. That is nice. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.
Now i want to make this apparent. If you are supplying a service in people, where your primary business should be to offer away links to other places just where people can usually get information, in other words you are a database where persons come to get links, because you already do all the analysis – that is certainly fine. Mainly because what you will loose in content, you will compose in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE VISITS – MORE EYEBALLS — MORE PERSONS VISITING. And content can be not the sole parameter an Search Engine examines. Not with a long taken.
This is certainly a critical point out keep in mind. Anything we will certainly talk about, every single method, by content to email to email lists to no matter what, has nevertheless one objective in mind. To consistently and constantly enhance and build your website “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the assistance you are selling, to come back. So please differentiate between end goal and the methods. Articles (discussed in our first article) is a method towards the aim of getting listed in a good standing on a google search, and the objective is to have got people work with and arrive to your web-site or blog, and generate a “buzz” regarding it. (We can talk about that much later in our series. )
Let us return to content for a moment. Here we are talking about something that all of the writers find out about and are knowledgeable about. Text, key phrases, phrases. Unique, unique text.
So in order to continue on our very own fairly logical path, we will now focus on the “text” and what has to be in it. Which will brings us towards the subject of “keywords”. Ahead of explaining what exactly these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more thoroughly.
If you have an online site selling head of hair beauty products, you will want to sell off your material writing content material around what you are selling. Obviously if you publish something about the between different models of dishwashers, this is not likely to relate to the “subject matter” and articles of your site. So you will write article content around your hair supplies. You can expect to write article content on good hair care, in order to dye your hair, how to get rid of split-ends, when to shampoo or conditioner etc . etc .
Our magic hair web-site is called “Hair Is Not Forever”. Nevertheless this is the site at the moment and we will preserve it as we go along. hairisnotforever also has a blog page. This www.lifetips247.com blog we all will contact “SilkyFairHair” and we’ll put it, for the sake of our example in under the name of the proprietor who might be aptly known as Mr. Neither Hair. Right now we have the following:
1 . Internet site – Wild hair Forever @ 2 . Blog – SilkyFairHair @ (this URL can be fictional)
These types of names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as we go along through these articles particularly when I find the article within the importance of choosing the best name.
Therefore Mr. Neither Hair and his wife, Mrs. Purple Locks work together. They will create the site, get all the necessary stuff to sell anything on it, create a couple of content articles about curly hair and settle-back and wait for the people to arrive beating their very own “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you say in English language, “Knock. Topple. Good Morning! Anyone Home? ”
Okay the head of hair couple learn about keywords. And so they develop articles in which EVERY word has the word hair in it (or balding). Although hair is the name of the game. They make sure their content material is primary, and once they may have written two HTML internet pages of your hair articles, smartly placed by their cousin the graphic artist (who is normally bald) about the advertisements with regards to hair companies now they presume they are completed!
Woah! Not really by a LONGER SHOT! And here is where it gets depressing meant for the uninitiated and non-dedicated people.
We will deal with the “keyword” issue. Keywords are like indices or if you wish, different types. A key phrase is a thing that the search engine will look for and validate (in our day), to use as one of the parameters with regards to how to list your site.
The keywords we refer to happen to be in two distinct and totally different areas. The first in the web page header with the site. about what is known as the section for the purpose of “meta” tags. We is going to deal with the meta tag in a numerous article, however let us simply say these are generally the keywords most search engine look for (with their “bots”) when visiting your internet site. An example meta tag for keywords upon our web page may mimic this:
Again within our article(s) in meta tags we will go over these keywords, and the meta tag, but for now take this as a presented these are a few of the keywords that is in the traguardo tag.
When the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta tag and presumed that was what the web page was about and listed the website under the keywords. It was caught onto immediately, and humans getting the handy devils they can be, began placement keywords that had nothing to do with their sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Visitors & Eyeballs)
So adult sites specifically, adopting this as yet one other “fool the engine” strategy, would place keywords like “hair”, “technology” etc . to their meta tags, and give the site a great innocuous brand and there you are, more traffic.
Consequently in the never ending battle Search engines like yahoo caught on, and would a few details. They deprecated the importance of your keywords inside the meta tags matching to their methods, UNLESS a few possibilities on the site actually did match the keywords. Of course , this did not include enough while porn sites will put “real” articles around their very own stuff. I will give you a REAL example that i find funny, but it is incredibly serious.
In a single of my posts on my blog, completely illuminated my bio which is noticed by search engines like yahoo. The other day My spouse and i received an email from an old flame of mine declaring “I freaked out. I actually googled you, under Wyatt Gross Copy writer, and you are linked with a site about tushy’s! inch So I move and Yahoo it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Bio – The true Version by simply Tushy” and lastly I simply click and receive led to some other site (no url right here as I tend not to want to publicize that site with respect to obvious reasons) and I arrive to a adult porn site which usually ripped off, of all the content at the internet, MY profile to get around the porn advertising campaigns. UGH! But you see that can be how crafty people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Nonetheless keep it in mind. )
Okay now what happens — not theoretically but in practice.
Two scenarios: 1 . You may have keywords inside your meta draw (and you ought to have them! ) The little Google search “bot” (that is a software program whose work it is to travel around around the Internet, never sleeps and never feeds on and enters all those porn sites too!, and picks up information on MOST sites so the information may be categorized), concerns our web page of hairisnotforever and flows the keywords on the site. Then this kind of little android makes a snapshot of the web site. Then the algorithms take over and match the keywords in the meta tags for the text and stuff on your site. (Remember Search Engines do “see”, they are simply NOT video or graphic (males will be visually focused not Search engines like google! ) hence graphics usually are not taken into account if you use the oll (derb) tag. ) The methods get more and even more sophisticated in the future and they seek out content, keywords, phrases and so forth (Remember classic content! )
2 . You could have no keywords in your traguardo tag hence the engine merely looks at your articles.
So our happy couple figures alright lets place the word locks say, in every sentence for least three times. NO! May do that. Excessive use of a key word is a red-flag to a Search results and you will be penalized for it! It should be used and used frequently, but NOT over-used.
Now as you Google with regards to hair products using the term “balding”, the Search Engine has the keyword, and dependant on a million guidelines decides what position while using specific keyword, hairisnotforever could have, and rss feeds it out.
So our few figures the actual hell. We will also sell off mascara, and in addition they put in an image advert and the word wimperntusche in their keywords, without having any content for doing this. Well then is going to become listed simply because the last from the last of your last for anybody looking for “mascara”. So with this lesson the formula is normally:
“Content+Keywords in the content+Keywords in Meta indicate. ”