Okay so now we know content material is king. And of course since i’m creating our blogs, (remember blogs is short slang for Blogs – which is what their very own “formal and official” brand is), most of our info is going to be “unique” and “Original”. Yet every now and then, since we have become only human, and since all of us simply cannot “create” more and more info, we will certainly copy info from other internet sites. That is nice. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.
Now i want to make this very clear. If you are offering a service to people, where your main business is to offer out links to other places exactly where people might get information, therefore are a database where persons come to get links, because you already does all the homework – that is fine. Mainly because what you will loose in content, you will constitution in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is usually not the sole parameter a great Search Engine looks at. Not with a long taken.
This really is a critical point out keep in mind. Every thing we is going to talk about, every method, via content to email to prospect lists to what ever, has but one objective in mind. To consistently and constantly increase and build your site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the company you are offering, to come back. Therefore please differentiate regarding the end goal as well as the methods. Articles (discussed within our first article) is a method towards the aim of getting classified by a good spot on a internet search engine, and the target is to have people employ and come to your web site or blog page, and produce a “buzz” regarding it. (We will talk about that much later in our series. )
Let us resume content for a moment. Here we are speaking about something that all writers learn about and are acquainted with. Text, ideas, phrases. Main, unique text message.
So to be able to continue on our very own fairly reasonable path, we will now pay attention to the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Just before explaining exactly what these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more cautiously.
If you have a website selling hair beauty supports, you will want to sell your material writing content around the things you are selling. Definitely if you compose something about the difference between different models of dish washers, this is not going to relate to the “subject matter” and content material of your internet site. So you is going to write content articles around nice hair supplies. You are going to write article content on very good hair care, for you to dye hair, how to get gone split-ends, when to shampoo etc . etc .
Our magic hair site is called “Hair Is Certainly not Forever”. But this is each of our site for now and we will keep it as we go along. hairisnotforever even offers a blog page. This www.flexpix.com.br blog we will call up “SilkyFairHair” and we will put it, with regard to our case in under the name of the proprietor that is aptly called Mr. Nor Hair. Right now we have the following:
1 . Website – Scalp Forever @ 2 . Blog – SilkyFairHair @ (this URL is usually fictional)
These names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as we go along through these articles particularly when I be able to the article on the importance of discovering the right name.
And so Mr. Neither Hair wonderful wife, Mrs. Purple Hair work together. That they create the site, get all the necessary products to sell something on it, write a couple of content about head of hair and relax and wait for an people to come beating all their “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you say in English language, “Knock. Knock. Good Morning! Any person Home? inches
Okay the head of hair couple learn about keywords. And so they make articles in which EVERY term has the term hair in it (or balding). Nonetheless hair is the name of the game. They make sure their content material is original, and once they have written two HTML webpages of mane articles, strategically placed by their cousin the graphic artist (who is definitely bald) about the advertisements for the purpose of hair companies now they presume they are completed!
Woah! Not by a LONGER SHOT! And here is just where it gets depressing meant for the uninitiated and non-dedicated people.
I want to deal with the “keyword” issue. Keywords are like indices or perhaps if you wish, classes. A key phrase is something that the search engine will be for and validate (in our day), to use as one of many parameters concerning how to list your site.
The keywords all of us refer to are in two distinct and totally different locations. The initially in the web page header of your site. about what is known as the section for the purpose of “meta” tags. We should deal with meta tags in a several article, on the other hand let us simply say these are the keywords most internet search engine look for (with their “bots”) when visiting your web blog. An example meta tag just for keywords in our site may resemble this:
Again in our article(s) about meta tags we all will go over these keywords, and meta tags, but for nowadays take this as a granted these are some of the keywords which is in the meta tag.
When the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search engines like google looked at the keywords inside the meta draw and answered that was what the internet site was about and listed the internet site under many keywords. It was caught on to immediately, and humans becoming the crafting devils they may be, began placement keywords that had nothing to do with their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Sinks into & Eyeballs)
So porn sites especially, adopting this as yet an additional “fool the engine” approach, would set keywords like “hair”, “technology” etc . within their meta tags, and give the site a great innocuous identity and voila, more traffic.
So in the limitless battle Search Engines caught upon, and did a few details. They deprecated the importance belonging to the keywords inside the meta tags as per to their algorithms, UNLESS this on the site essentially did match the keywords. Of course , this was not enough mainly because porn sites will put “real” content material around their particular stuff. I will give you a TRUE example which I find funny, but it is extremely serious.
In one of my personal posts on my blog, you can watch my bio which is picked up by search engines like yahoo. The other day I received an email from a vintage flame of mine expressing “I freaked out. I googled you, under Wyatt Gross Writer, and you are connected with a site about tushy’s! ” So I choose and Yahoo it, and sure enough in like the 6th position is this: “Ted Gross’s Unofficial Bio – The actual Version by simply Tushy” and naturally I click and get led to another site (no url below as I will not want to publicize that site with regards to obvious reasons) and I arrive to a porno site which in turn ripped off, of all the content over the internet, MY profile set around the porn advertisements. UGH! Nevertheless, you see that is normally how crafty people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )
Okay now what happens – not theoretically but in practice.
Two scenarios: 1 . You could have keywords in your meta tag (and you should have them! ) The little Google search “bot” (that is a computer software whose work it is to travelling around the Net, never rests and never consumes and enters all those porn sites also!, and accumulates information on ALL sites hence the information can be categorized), involves our site of hairisnotforever and scans the keywords on the web page. Then this kind of little bot makes a overview of the web site. Then the methods take over and match the keywords in the meta tags for the text and stuff with your site. (Remember Search Engines no longer “see”, they are really NOT visible (males are visually oriented not Search engines like yahoo! ) and so graphics aren’t taken into account until you use the alternative tag. ) The algorithms get more and even more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember unique content! )
2 . You could have no keywords in your traguardo tag so the engine simply looks at your articles.
So the happy few figures alright lets put the word wild hair say, in every single sentence in least 3 times. NO! Typically do that. Overuse of a keyword is a red-flag to a Search Engine and you will be punished for it! It ought to be used and used frequently, but NOT overused.
Now when you Google just for hair goods using the word “balding”, the major search engines has the key word, and relying on a million guidelines decides what position just for the specific key phrase, hairisnotforever may have, and nourishes it out.
Thus our few figures the actual hell. We all will also offer mascara, and so they put in a photo advert and the word wimpernbetonung in their keywords, without having any content for it. Well then is going to become listed for the reason that the last in the last within the last for any individual looking for “mascara”. So with this lesson the formula is usually:
“Content+Keywords inside the content+Keywords in Meta marking. ”