Fine right now we know content material is king. And naturally since we have become creating our very own blogs, (remember blogs is normally short slang for Blogs – which is what all their “formal and official” term is), the majority of our info is going to be “unique” and “Original”. Yet regularly, since we could only real human, and since we all simply cannot “create” more and more info, we will copy facts from other sites. That is interesting. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.
Now allow me to make this crystal clear. If you are offering a service to people, where most of your business is to offer away links to other places in which people are able to get information, therefore are a database where people come to get links, because you already performed all the research – that may be fine. Mainly because what you will loose in content material, you will make-up in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE TRAFFIC – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the sole parameter an Search Engine examines. Not by a long taken.
That is a critical indicate keep in mind. Anything we can talk about, every single method, via content to email to prospect lists to what ever, has but one aim in mind. To consistently and constantly maximize and build your site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the provider you are offering, to come back. Therefore please differentiate between the end goal as well as the methods. Content material (discussed within our first article) is a approach towards the goal of getting listed in a good position on a google search, and the aim is to own people employ and arrive to your web site or blog page, and produce a “buzz” regarding it. (We might talk about this much later inside our series. )
Let us return to content for your moment. In this article we are referring to something that all writers know about and are acquainted with. Text, words, phrases. Classic, unique textual content.
So to be able to continue on our personal fairly rational path, we all will now pay attention to the “text” and what has to be in it. Which brings us to the subject of “keywords”. Prior to explaining exactly what these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more carefully.
If you have a website selling head of hair beauty supports, you will want to sell your materials writing articles around what you are selling. Clearly if you compose something about the between different types of dishwashers, this is not going to relate to the “subject matter” and articles of your internet site. So you definitely will write articles around flowing hair supplies. You can write article content on great hair care, means dye nice hair, how to get eliminate split-ends, how often to shampoo etc . etc .
Our magic hair web page is called “Hair Is Certainly not Forever”. Nonetheless this is the site for the moment and we will maintain it as we go along. hairisnotforever also has a blog. This blog all of us will call “SilkyFairHair” and we will put it, for the sake of our model in under the name of the proprietor who’s aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Web-site – Mane Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL can be fictional)
These types of names Are essential and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind even as go along through these articles particularly if I get to the article around the importance of finding the right name.
Therefore Mr. Neither Hair wonderful wife, Mrs. Purple Mane work together. That they create the site, get all the necessary stuff to sell a thing on it, set a couple of content articles about your hair and relax and wait for the people to come beating all their “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you say in British, “Knock. Knock. Good Morning! Any individual Home? inch
Okay the head of hair couple know about keywords. Thus they create articles through which EVERY phrase has the word hair in it (or balding). Nonetheless hair is the name of the game. They make sure their articles is basic, and once they may have written two HTML pages of wild hair articles, strategically placed by way of a cousin the graphic artist (who is usually bald) throughout the advertisements meant for hair companies now they presume they are carried out!
Woah! Not by a PROLONGED SHOT! Here is where it gets depressing to get the uninitiated and non-dedicated people.
Let’s deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, groups. A key word is a thing that the search engine look for and validate (in our day), to use as one of many parameters on how to list your site.
The keywords we all refer to are in two distinct and totally different places. The earliest in the site header of your site. in what is known as the section for “meta” tags. We will certainly deal with the meta tag in a different article, nevertheless let us simply say these are the keywords most google search look for (with their “bots”) when visiting your websites. An example coto tag designed for keywords about our web page may be like this:
Again in our article(s) about meta tags all of us will talk about these keywords, and the meta tag, but for right now take this as a provided these are a number of the keywords which will be in the destinazione tag.
When the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta indicate and suspected that was what the internet site was about and listed the internet site under some of those keywords. It was caught onto immediately, and humans getting the crafty devils they can be, began placement keywords that had not do with the sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Hits & Eyeballs)
So adult sites especially, adopting this as yet an alternative “fool the engine” approach, would place keywords like “hair”, “technology” etc . to their meta tags, and offer the site an innocuous name and bam !, more traffic.
Therefore in the limitless battle Search engines like yahoo caught in, and did a few points. They deprecated the importance of the keywords inside the meta tags matching to their methods, UNLESS this on the site truly did meet the keywords. Of course , this was not enough seeing that porn sites will put “real” articles around their stuff. Let me give you a GENUINE example that i find funny, but it is very serious.
In one of my own posts on my blog, lit . my biography which is noticed by search engines. The other day I received an email from an oldtime flame of mine expressing “I freaked out. I just googled you, under Allen Gross Writer, and you are linked to a site about tushy’s! inches So I travel and Yahoo it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Bio – The Real Version by simply Tushy” and definitely I click and acquire led to a second site (no url right here as I do not want to publicize that site with regards to obvious reasons) and I arrive to a adult porn site which will ripped off, out of all the content over the internet, MY PERSONAL profile to position around their very own porn campaigns. UGH! However you see that is usually how crafty people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )
Okay ok now what happens — not in theory but in practice.
Two scenarios: 1 . You may have keywords inside your meta indicate (and you need to have them! ) The little Internet search engine “bot” (that is a computer software whose job it is to travel and leisure around the Net, never naps and never feeds on and gets into all those porn sites as well!, and sees information on EVERY sites and so the information could be categorized), goes to our internet site of hairisnotforever and states the keywords on the webpage. Then this kind of little android makes a overview of the site. Then the methods take over and match the keywords inside the meta tags towards the text and stuff with your site. (Remember Search Engines can not “see”, they are simply NOT visual (males will be visually focused not Search engines like yahoo! ) and so graphics are generally not taken into account if you use the alt tag. ) The methods get more and more sophisticated in the future and they search for content, keywords, phrases etc . (Remember original content! )
2 . You could have no keywords in your destinazione tag so the engine only looks at your content.
So our happy couple figures okay lets position the word curly hair say, in each and every sentence for least three times. NO! No longer do that. Excessive use of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It should be used and used frequently, but NOT overused.
Now at the time you Google meant for hair items using the word “balding”, the major search engines has the keyword, and based on a million variables decides what position for the specific key phrase, hairisnotforever may have, and feeds it out.
Hence our couple figures www.shining0216.com.tw what the hell. All of us will also promote mascara, and they put in an image advert as well as the word wimpernfärbung in their keywords, without having virtually any content for doing it. Well then will probably be listed when the last from the last of the last for any individual looking for “mascara”. So with this lesson the formula is certainly:
“Content+Keywords in the content+Keywords in Meta draw. ”