OK so now we know content is king. And lastly since people are creating our own blogs, (remember blogs is usually short slang for Weblogs – which is what their “formal and official” brand is), the majority of our facts is going to be “unique” and “Original”. Yet occasionally, since we are only individuals, and since all of us simply cannot “create” more and more info, we can copy information from other web sites. That is cool. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.
Now let me make this very clear. If you are offering a service to the people, where most of your business is always to offer out links to other places just where people are able to get information, therefore are a repository where persons come to get links, because you already performed all the explore – that is fine. Mainly because what you will loose in content material, you will make up in “eyeballs” and “hits”. Remember the result of good search engine rankings is just that. MORE VISITS – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the only parameter an Search Engine looks at. Not by a long taken.
This is a critical point to keep in mind. All kinds of things we might talk about, every method, via content to email to to do this to no matter what, has but one aim in mind. To consistently and constantly increase and build your website “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the support you are selling, to come back. Therefore please differentiate between the end goal as well as the methods. Content (discussed in our first article) is a approach towards the goal of getting listed in a good situation on a google search, and the goal is to have people employ and arrive to your website or blog, and generate a “buzz” about this. (We can talk about this much later within our series. )
Let us go back to content for any moment. In this article we are discussing something that pretty much all writers learn about and are knowledgeable about. Text, ideas, phrases. Initial, unique text.
So to be able to continue on our fairly rational path, we will now give full attention to the “text” and what has to be in it. Which brings us for the subject of “keywords”. Ahead of explaining exactly what these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more thoroughly.
If you have a site selling locks beauty aids, you will want to promote your materials writing content around everything you are selling. Naturally if you compose something about the between different types of dishwashers, this is not gonna relate to the “subject matter” and content material of your site. So you will certainly write article content around hair supplies. You are likely to write article content on good hair care, means dye flowing hair, how to get rid of split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair web page is called “Hair Is Not Forever”. Yet this is the site for the time being and we will keep it as we complement. hairisnotforever has a weblog. This moguan.com.sg blog all of us will phone “SilkyFairHair” and we’ll put it, with regard to our case in under the name of the proprietor who may be aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Web page – Curly hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is usually fictional)
These names ARE important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind as we go along through these articles specially when I find the article for the importance of finding the right name.
And so Mr. Nor Hair and his wife, Mrs. Purple Mane work together. That they create the website, get each of the necessary stuff to sell something on it, create a couple of articles or blog posts about wild hair and relax and wait for a people to arrive beating their particular “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you state in British, “Knock. Knock. Good Morning! Anyone Home? ”
Okay the Hair couple know about keywords. Thus they set up articles in which EVERY phrase has the word hair in it (or balding). Nevertheless hair is the name of the video game. They make sure their content material is first, and once they have written two HTML pages of mane articles, strategically placed by their cousin the graphic artist (who is bald) around the advertisements with regards to hair companies now they think they are done!
Woah! Not really by a LONG SHOT! Here is wherever it gets depressing for the uninitiated and non-dedicated people.
Allow us to deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, categories. A key word is a thing that the search engine will look for and validate (in our day), to use as among the parameters about how to list your site.
The keywords we all refer to will be in two distinct and totally different locations. The first of all in the site header in the site. about what is known as the section intended for “meta” tags. We should deal with meta tags in a varied article, however let us simply say they are the keywords most search engine look for (with their “bots”) when visiting your webblog. An example meta tag pertaining to keywords in our web page may resemble this:
Again inside our article(s) in meta tags we will talk about these keywords, and the meta tag, but for today take this as a granted these are a few of the keywords which is in the traguardo tag.
If the Search Engine technology first became popular and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta label and suspected that was what the site was about and listed the website under the ones keywords. It was caught to immediately, and humans staying the handy devils they can be, began list keywords that had nothing to do using their sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Gets & Eyeballs)
So adult sites specifically, adopting this as yet one more “fool the engine” technique, would place keywords just like “hair”, “technology” etc . within their meta tags, and offer the site an innocuous term and bam !, more traffic.
Hence in the never ending battle Search Engines caught in, and did a few factors. They deprecated the importance with the keywords inside the meta tags regarding to their algorithms, UNLESS a few possibilities on the site basically did match the keywords. Of course , this did not include enough since porn sites will put “real” content material around all their stuff. Let me give you a SUBSTANTIAL example that we find funny, but it is incredibly serious.
In one of my posts on my blog, you can view my biography which is noticed by search engines like google. The other day We received a message from a well used flame of mine stating “I freaked out. I googled you, under Allen Gross Copy writer, and you are associated with a site about tushy’s! inch So I travel and Google it, and sure enough in like the fifth position are these claims: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” and naturally I click and acquire led to an alternative site (no url right here as I do not want to publicize that site pertaining to obvious reasons) and I come to a adult porn site which usually ripped off, out of all the content relating to the internet, MY OWN profile helping put around their particular porn advertising. UGH! Nevertheless, you see that is normally how crafting people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Nonetheless keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two situations: 1 . You may have keywords in the meta marking (and you should have them! ) The little Internet search engine “bot” (that is a computer program whose job it is to travel around around the Net, never sleeps and never eats and enters all those porno sites as well!, and sees information on ALL OF THE sites hence the information could be categorized), goes to our internet site of hairisnotforever and states the keywords on the site. Then this little robot makes a overview of the website page. Then the methods take over and match the keywords inside the meta tags for the text and stuff on your site. (Remember Search Engines may “see”, they are really NOT image (males happen to be visually oriented not Search Engines! ) therefore graphics are not taken into account until you use the in die jahre gekommen (umgangssprachlich) tag. ) The methods get more plus more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember main content! )
2 . You may have no keywords in your destinazione tag so the engine simply looks at your content.
So our happy couple figures okay lets place the word hair say, in every sentence in least 3 times. NO! Tend do that. Overuse of a keyword is a red-flag to a Google search and you will be punished for it! It should be used and used frequently, but NOT over-used.
Now when you Google with regards to hair items using the word “balding”, the Search Engine has the key word, and based on a million guidelines decides what position regarding specific keyword, hairisnotforever will have, and nourishes it out.
So our couple figures the actual hell. All of us will also offer mascara, and in addition they put in a photo advert as well as the word wimperntusche in their keywords, without having virtually any content because of it. Well then will be listed when the last of your last belonging to the last for any person looking for “mascara”. So for this lesson the formula is definitely:
“Content+Keywords inside the content+Keywords in Meta tag. ”