Fine so now we know articles is king. Of course since we are creating our personal blogs, (remember blogs is short slang for Weblogs – which is what their particular “formal and official” brand is), almost all of our facts is going to be “unique” and “Original”. Yet regularly, since we have only human, and since all of us simply cannot “create” more and more facts, we can copy data from other internet sites. That is fascinating. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and forego writing whatever.
Now let me make this clear. If you are supplying a service in people, where most of your business is usually to offer away links to other places just where people can get information, therefore are a database where people come to get backlinks, because you already performed all the research – that may be fine. Because what you will loose in content material, you will conjure in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE GETS – MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the sole parameter an Search Engine looks at. Not with a long taken.
This really is a critical point to keep in mind. Every thing we should talk about, every method, coming from content to email to prospect lists to anything, has although one aim in mind. To consistently and constantly increase and build your site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the services you are selling, to come back. So please differentiate between your end goal plus the methods. Content material (discussed in our first article) is a technique towards the aim of getting listed in a good standing on a search results, and the aim is to contain people work with and arrive to your site or weblog, and make a “buzz” regarding it. (We might talk about this much later inside our series. )
Let us resume content for a moment. In this article we are talking about something that most writers know about and are knowledgeable about. Text, thoughts, phrases. Original, unique text.
So to be able to continue on our very own fairly logical path, we all will now focus on the “text” and what has to be in it. Which will brings us towards the subject of “keywords”. Ahead of explaining just the thing these are and either their importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more thoroughly.
If you have an online site selling your hair beauty assists, you will want to sell your materials writing articles around what you are selling. Certainly if you publish something about the difference between different models of dishwashers, this is not gonna relate to the “subject matter” and content of your web page. So you might write articles or blog posts around your mane supplies. You will write content articles on great hair care, for you to dye hair, how to get eliminate split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair internet site is called “Hair Is Certainly not Forever”. Nevertheless this is our site at the moment and we will preserve it as we go along. hairisnotforever also offers a blog. This blog we all will call “SilkyFairHair” and we’ll put it, in the interest of our case in under the name of the proprietor who’s aptly called Mr. Neither Hair. So now we have the following:
1 . Internet site – Head of hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is usually fictional)
These kinds of names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind as we go along through these articles particularly if I be able to the article around the importance of choosing the best name.
So Mr. Nor Hair wonderful wife, Mrs. Purple Scalp work together. They will create the internet site, get each of the necessary stuff to sell something on it, write a couple of content about hair and settle-back and wait for the people to come beating the “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you state in British, “Knock. Hit. Good Morning! Anyone Home? inches
Okay the Hair couple know about keywords. Therefore they set up articles in which EVERY phrase has the phrase hair in it (or balding). Nonetheless hair is the name of the game. They make sure their content material is basic, and once they have written two HTML internet pages of hair articles, logically placed by way of a cousin the graphic artisan (who is usually bald) about the advertisements designed for hair companies now they think they are performed!
Woah! Not by a LENGTHY SHOT! And here is exactly where it gets depressing to get the uninitiated and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are like indices or perhaps if you wish, categories. A key phrase is something that the search engine looks for and validate (in our day), to use as one of many parameters on how to list your site.
The keywords we refer to happen to be in two distinct and totally different spots. The first of all in the page header within the site. in what is known as the section designed for “meta” tags. We might deal with the meta tag in a several article, on the other hand let us just say they are the keywords most google search look for (with their “bots”) when visiting your web blog. An example coto tag just for keywords upon our internet site may appear to be this:
Again inside our article(s) in meta tags we will discuss these keywords, and meta tags, but for today take this as a provided these are a number of the keywords which will be in the meta tag.
If the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search engines like google looked at the keywords inside the meta marking and answered that was what the web page was about and listed the web page under many keywords. This was caught on to immediately, and humans becoming the crafty devils they are really, began list keywords that had nothing to do with their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Strikes & Eyeballs)
So adult sites especially, adopting this as yet one more “fool the engine” technique, would place keywords just like “hair”, “technology” etc . to their meta tags, and give the site an innocuous term and bam !, more traffic.
So in the limitless battle Search engines like yahoo caught about, and do a few tasks. They deprecated the importance of the keywords inside the meta tags regarding to their algorithms, UNLESS this on the site actually did meet the keywords. Of course , this did not include enough as porn sites will set “real” content material around their very own stuff. Let me give you a LEGITIMATE example which I find funny, but it is very serious.
In a single of my posts on my blog, you will find my biography which is acquired by search engines. The other day We received an email from a well used flame of mine expressing “I freaked out. I just googled you, under Ted Gross Article writer, and you are linked with a site regarding tushy’s! ” So I get and Google it, and sure enough in like the 6th position are these claims: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” and of course I simply click and acquire led to some other site (no url here as I do not want to publicize that site to get obvious reasons) and I arrive to a porn site which will ripped off, out of all the content around the internet, MY PERSONAL profile to place around the porn advertising. UGH! But you see that is normally how crafty people are!
(Here we are never going to talk about “splogs” – which means “spam blogs” yet. Yet keep it in mind. )
Okay so what now happens – not in theory but in practice.
Two situations: 1 . You could have keywords in your meta tag (and you should have them! ) The little Google search “bot” (that is a software application whose work it is to travel and leisure around the Internet, never rests and never consumes and climbs into all those porn sites as well!, and covers information on EACH AND EVERY ONE sites therefore the information can be categorized), comes to our internet site of hairisnotforever and flows the keywords on the page. Then this kind of little bot makes a snapshot of the web page. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines have a tendency “see”, they are really NOT vision (males happen to be visually oriented not Search engines like yahoo! ) consequently graphics are definitely not taken into account if you use the oll (derb) tag. ) The algorithms get more and more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember primary content! )
2 . You could have no keywords in your traguardo tag so the engine just simply looks at your articles.
So our happy few figures alright lets put the word mane say, atlanta divorce attorneys sentence at least 3 times. NO! Can not do that. Excessive use of a key phrase is a red-flag to a Google search and you will be penalized for it! It ought to be used and used often, but NOT over-used.
Now when you Google just for hair items using the term “balding”, the major search engines has the key word, and relying on a million guidelines decides what position to the specific key phrase, hairisnotforever could have, and nourishes it out.
So our couple figures skin.si-soft.or.kr what the hell. We will also offer mascara, they usually put in a photo advert as well as the word wimpernbetonung in their keywords, without having any content for doing this. Well then will likely to be listed when the last belonging to the last within the last for everyone looking for “mascara”. So because of this lesson the formula is:
“Content+Keywords in the content+Keywords in Meta indicate. ”