Fine right now we know www.madrivictor.co.za content is king. As well as since we have become creating our very own blogs, (remember blogs is definitely short slang for Blogs – which is what their very own “formal and official” brand is), almost all of our details is going to be “unique” and “Original”. Yet regularly, since people are only man, and since we simply cannot “create” more and more facts, we will certainly copy details from other internet sites. That is interesting. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.
Now allow me to make this distinct. If you are offering a service to the people, where your primary business should be to offer out links to other places in which people can usually get information, in other words you are a database where persons come to get links, because you already do all the exploration – that may be fine. Because what you will loose in articles, you will compose in “eyeballs” and “hits”. Remember the result of good search engine rankings is just that. MORE GETS – MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the only parameter a great Search Engine looks at. Not by a long taken.
This can be a critical indicate keep in mind. Almost everything we can talk about, just about every method, out of content to email to data to whatever, has but one objective in mind. To consistently and constantly increase and build your site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the services you are offering, to come back. Therefore please differentiate regarding the end goal plus the methods. Content (discussed inside our first article) is a approach towards the goal of getting classified by a good status on a internet search engine, and the goal is to include people employ and arrive to your internet site or weblog, and produce a “buzz” about it. (We will certainly talk about that much later in our series. )
Let us resume content for a moment. In this article we are referring to something that most writers know about and are familiar with. Text, words, phrases. Original, unique text message.
So in order to continue on our fairly logical path, we all will now give full attention to the “text” and what has to be in it. Which will brings us for the subject of “keywords”. Ahead of explaining exactly what these are and either their very own importance or total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more thoroughly.
If you have a site selling head of hair beauty aids, you will want to offer your materials writing content around everything you are selling. Obviously if you produce something about the difference between different types of dish washers, this is not likely to relate to the “subject matter” and articles of your site. So you should write content articles around your mane supplies. You are going to write content on good hair care, in order to dye your hair, how to get rid of split-ends, when to hair shampoo etc . etc .
Our magic hair webpage is called “Hair Is Not really Forever”. But this is our site for the moment and we will keeping it as we go along. hairisnotforever has a weblog. This blog all of us will phone “SilkyFairHair” and we will put it, for the sake of our case in point in under the name of the proprietor who may be aptly named Mr. Neither Hair. Right now we have as follows:
1 . Site – Curly hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is normally fictional)
These kinds of names Are essential and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind as we go along through these articles particularly when I be able to the article relating to the importance of choosing the best name.
And so Mr. Neither Hair great wife, Mrs. Purple Your hair work together. They will create this website, get every one of the necessary stuff to sell something on it, write a couple of content articles about head of hair and relax and wait for a people to arrive beating their particular “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which literally means “Good Morning”), or perhaps as you state in English language, “Knock. Topple. Good Morning! Any individual Home? inch
Okay the Hair couple know about keywords. Thus they develop articles by which EVERY sentence has the expression hair in it (or balding). Yet hair may be the title of the video game. They make sure their articles is first, and once they may have written two HTML pages of mane articles, logically placed by their cousin the graphic artist (who can be bald) surrounding the advertisements for hair products and now they presume they are done!
Woah! Not by a LENGTHY SHOT! Here is wherever it gets depressing for the uninformed and non-dedicated people.
Let’s deal with the “keyword” issue. Keywords are just like indices or if you wish, types. A key word is a thing that the search engine looks for and validate (in our day), to use as one of many parameters on how to list your site.
The keywords we refer to are in two distinct and totally different locations. The 1st in the site header within the site. in what is known as the section pertaining to “meta” tags. We definitely will deal with the meta tag in a unique article, nevertheless let us merely say these are the keywords most search engine look for (with their “bots”) when visiting your web sites. An example traguardo tag with respect to keywords in our site may mimic this:
Again in our article(s) in meta tags all of us will talk about these keywords, and meta tags, but for today take that as a provided these are some of the keywords which is to be in the coto tag.
If the Search Engine technology first shot to popularity and meta tags were implemented, the keywords tag was critical. Search Engines looked at the keywords inside the meta tag and presumed that was what the web page was about and listed the website under individuals keywords. It was caught on immediately, and humans becoming the handy devils they are simply, began list keywords that had nothing to do with their sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Visitors & Eyeballs)
So adult sites especially, adopting this as yet another “fool the engine” strategy, would set keywords just like “hair”, “technology” etc . into their meta tags, and provide the site a great innocuous identity and bam !, more traffic.
Thus in the never ending battle Search engines like google caught on, and does a few items. They deprecated the importance of this keywords in the meta tags with respect to their algorithms, UNLESS a few possibilities on the site actually did meet the keywords. Of course , this did not include enough for the reason that porn sites will put “real” content material around their particular stuff. Let me give you a TRUE example which I find funny, but it is very serious.
In one of my own posts on my blog, you can see my bio which is picked up by search engines. The other day I just received an email from a vintage flame of mine declaring “I freaked out. I googled you, under Ted Gross Copy writer, and you are associated with a site about tushy’s! inches So I visit and Yahoo it, and sure enough in like the 6th position is this: “Ted Gross’s Unofficial Bio – The Real Version by Tushy” as well as I simply click and get led to a further site (no url in this article as I do not want to publicize that site pertaining to obvious reasons) and I come to a adult site which in turn ripped off, out of all the content to the internet, MY profile to place around their porn campaigns. UGH! But you see that is certainly how crafty people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. But keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two cases: 1 . You could have keywords in the meta point (and you ought to have them! ) The little Google search “bot” (that is a computer software whose job it is to travelling around the Internet, never rests and never feeds on and gets into all those porno sites also!, and picks up information on ALL sites so the information may be categorized), reaches our internet site of hairisnotforever and states the keywords on the web page. Then this kind of little bot makes a snapshot of the webpage. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff on your own site. (Remember Search Engines can not “see”, they may be NOT visible (males happen to be visually oriented not Search Engines! ) consequently graphics are not taken into account if you use the oll (derb) tag. ) The methods get more plus more sophisticated in the future and they seek out content, keywords, phrases etc . (Remember original content! )
2 . You could have no keywords in your coto tag hence the engine only looks at your articles.
So the happy few figures alright lets place the word scalp say, in each and every sentence in least three times. NO! Avoid do that. Overuse of a keyword is a red-flag to a Search Engine and you will be penalized for it! It should be used and used frequently, but NOT overused.
Now at the time you Google designed for hair products using the term “balding”, the major search engines has the keyword, and based on a million parameters decides what position to that specific keyword, hairisnotforever will have, and passes it out.
Therefore our few figures the actual hell. We will also sell mascara, plus they put in an image advert as well as the word wimperntusche in their keywords, without having any kind of content because of it. Well then will probably be listed for the reason that the last with the last of the last for anyone looking for “mascara”. So in this lesson the formula is definitely:
“Content+Keywords in the content+Keywords in Meta marking. ”